Stierna Equestrian Sportswear is joined by fashion giant H&M

Stierna Equestrian Sportswear is joined by fashion giant H&M

Stierna Equestrian Sportswear is joined by fashion giant H&M Group, home improvement retailing company B&Q and Danish retailer Coop in supporting chemical expert NGO ChemSec’s corporate initiative for a call to action to end the use of harmful PFAS chemicals in products and supply chains. The petition calls for stricter regulation of PFAS chemicals, which is in line with Stierna's targeted work. Stierna's waterproof riding clothes have been free from PFAS since its launch in 2015.

- This is fully in line with our sustainability work as we documented in our Sustainability statement, it is based on the UN World Commission on Environment and Development and their definition of sustainable development. "Sustainable development is a development that meets today's needs without compromising the ability of future generations to meet their needs." We think this is a very good and simple wording on a very broad and complicated concept”says Helena Strömbäck, founder of Stierna.

ChemSec’s corporate PFAS initiative includes:
A call on policy makers to regulate PFAS efficiently, without the possibility for manufacturers to simply swap one PFAS chemical for an unregulated “cousin”.
A call on the chemical industry to put money into innovation and develop safer alternatives to PFAS for all kinds of products.
A recognition that PFAS are a major health and environmental problem.
A serious commitment to end all non-essential PFAS uses in products and supply chains.
A call on all other brands to join this commitment and work towards a phase-out of PFAS in all kinds of consumer products.

What is needed?
The single biggest problem with PFAS is that, with very few exceptions, they are perfectly legal to use. This means that the brands and retailers who want to stop it from being used as ingredients in their products have very limited ways of communicating this in the global supply chain. As long as there is not a restriction in place, suppliers will continue to use these very effective chemicals in manufacturing.

“It’s obvious that business as usual is not an option. But change will not come easy – it will require policy makers to take some uncomfortable decisions. As there are almost unbelievable amounts of money in PFAS production, parts of industry will fight for the old ways, tooth and nail. But as we can show today with this corporate commitment, there are companies that welcome legislation and say a definitive No to PFAS“, says Anne-Sofie Bäckar, Executive Director at ChemSec.

What are PFAS chemicals and why are they a problem?
PFAS, short for per- and polyfluoroalkyl substances, is a chemical family consisting of almost 5,000 industrially produced chemicals. In manufacturing, PFAS are favoured for their durability and well-functioning properties; they provide properties such as non-stick, water repellence and anti-grease to many types of products, including cosmetics, food packaging, frying pans, outdoor gear and firefighting foam.

The industrial use of PFAS has been so prevalent in the last decades that today 99% of every human, including foetuses, have measurable levels of PFAS in their bloodstreams.

What is worrying is that human epidemiological studies have found associations between PFAS exposure and a number of health disorders, including various cancers, lowered birth weights and negative effects on the immune system.